How does social media affect SEO? Or does it affect SEO?

Whatever you do on social media will not affect your blog’s rankings. If it is the 1,532nd result, it will not magically become the 1st if you optimize all the connected social media pages for search engines.

However, your readers will increase if you promote it there every day. But even that will not magically put you at the top of SERPs.

But that’s not to say there are no benefits if you share your blog posts there.

Social media is an area in off-page SEO that you can utilize to grow your audience and boost your daily views, which is helpful for guest posting, applying to ad networks, and boosting your blog authority.

If, say, you get around 10,000 blog views daily on average, you can use that to attract guest posts or to be approved to submit guest posts on other blogs.

Getting links from other blogs is one way to increase your blog’s authority.

Moreover, some ad networks only accept blogs with huge readerships. If you want to run ads from a particular ad network, know their requirements as the number of views may be part of it.

How Social Media Affects SEO

I am not on social media and I tried promoting my blogs there only for a few months, but many are ranking on search engines even now that I am not there anymore.

But I admit that my domain authority is not high at the moment.

If I want the non-ranking blog posts to gain readers and make my blog super popular, I could go back to social media and promote them there. But this will be successful if I have an audience there who engages.

I don’t, and I don’t plan to work on that.

Usually, links on social media are no-follow links, so getting links from the users will not have a direct effect on your blog.

However, if you reach the point where you are getting so many backlinks, your content must be great. And shareable. And worth mentioning.

One of the common reasons why social media users don’t add your links to their blogs is that they don’t have blogs. It is not always because they don’t want to.

If your social media post appeared on the feed of a blogger who, luckily, is also a target audience and the content impacted them, you will likely get a backlink from them.

That will have a positive effect on your domain authority.

The interesting part is, you wouldn’t have received that backlink if you hadn’t shared your blog on social media.

Having said that, social media may be a different world, but it can help you gain more fans and readers, which can increase your domain authority. That is a huge thing in SEO!