I have tried many tools throughout my SEO career, but I think that the free Google tools for SEO are perfect for both beginner bloggers and experts.

They are user-friendly and so convenient if you are already using Gmail.

Many of them also have mobile applications, so you can track your SEO performance wherever you go.

You probably heard of Ahrefs and Semrush because they are the best SEO tools according to many. You can use those.

But there is a learning curve you need to go through before you can be comfortable with them.

There are lots of features, which you may not need. You will also see lots of sections with lots of numbers in them, and you may get overwhelmed.

If you are looking for simple SEO tools that can simplify your keyword research, traffic monitoring, and writing drafts, you can use these free Google tools for SEO.

5 Free Google Tools for SEO

Google is not the only search engine on the internet. But today, when we talk about SEO, we think of ranking on Google.

So, using Google tools will seem like the right way to go if your goal is to increase your rankings on Google.

Google knows your blog more than any other tool does. These free Google tools can help you determine the issues and resolve them, and more!

1. Google Search Console – Is your goal to rank on Google? Google Search Console can show you how your blog posts are performing on Google, so this is a must.
2. Google Analytics – What’s good about Google Analytics is that it accurately tracks your blog traffic and gives you insights into what your visitors do while on the page.
3. Google Keywords Planner – Google Keywords Planner is for those who want to know the right keywords to use so that their Google Ads get clicked. But you can use this for conducting keyword research for your blog posts.
4. Google Docs – Google Docs is a good tool for writing blog posts for search engines because you can use Semrush SEO Writing Assistant and Surfer, among others, with it.
5. Google Sheets – If you want to see the overall performance of your SEO efforts, use Google Sheets and incorporate SEO add-ons such as Google Analytics and Search Analytics for Sheets into your spreadsheet.

Personally, I use Google Search as a tool for keyword research. I will search for a topic and write a title based on the results on the first page.

That is another free Google tool for SEO that you may not know could be a tool.